The inception of The Indus Valley in the Words of Founders, Madhumita U. and Jagadeesh Kumar

In this episode of Founder Fridays, a series hosted by Rukam Capital’s YouTube channel that features Archana Jahagirdar and founders of various startups funded by Rukam Capital, Archana engages with Madhumita U. and Jagadeesh Kumar, the visionary founders of @TheIndusValleyHealthsyCookware. Archana delves into their inspiring journey of resilience and growth within the consumer space. They candidly shared their experiences in overcoming early setbacks, managing critical feedback, and navigating the complexities of innovation. 

With a foundation built on mutual trust and a contrarian mindset, Madhumita and Jagadeesh have transformed obstacles into opportunities, establishing a brand that prioritizes authenticity and perseverance. Their story is one of navigating tough times while building a business that resonates with heart and purpose. 

Resilience in Adversity 

 Madhumita and Jagadeesh reflected on the challenges they faced in the early stages of their venture and emphasized on the importance of resilience in overcoming obstacles. Madhumita also shared how Rukam Capital helped the founders with networking opportunities with other startup founders.  

The journey 

 The founders shared their journey as partners in both entrepreneurship and in life as husband and wife. They share how in the initial years they built their business up and how it has changed over the years.  

Balancing Feedback 

 The founders discussed how they handle constructive criticism, using it as a tool for growth rather than a setback. 

Innovation Challenges 

 They shared insights into the difficulties of innovating in a competitive market and how they stay ahead of the curve by embracing change.  

The Heart of Their Brand 

At the core of The Indus Valley is a commitment to authenticity. The founders shared that they believe in staying true to their values and it has been crucial in building trust with their customers. Their approach has not only helped them carve out a niche in the consumer space but also fostered a loyal customer base that appreciates their dedication to quality and integrity.