How The Indus Valley is redefining safe cookware for health-conscious consumers
Founded in 2016, The Indus Valley is committed to making toxin-free cookware from nonreactive metals.
Sector
House hold goodsLocation
ChennaiInvestment Year
May 2021Investment Status
Active
Brand Story
The Indus Valley offers a wide range of non-toxic cookware made from chemical-free materials like iron and cast iron, stainless steel, and wood. The brand is an ISO 9001-certified quality management system and each piece of cookware undergoes rigorous testing.
Origin
A kitchen mishap with plastic cookware in the oven made the co-founders, Madhumitha Uday Kumar and Jagadeesh Kumar, look for healthier alternatives. Options available were unhealthy, unreliable, or unavailable. It made them wonder why there is no reliable healthy cookware brand. This led to the birth of The Indus Valley.
How we helped
Rukam Capital has played a significant role in The Indus Valley’s entrepreneurial journey to propel this growth further.
Apart from capital infusion, the VC firm has mentored the brand to help with critical operational decisions, refined its business strategy, and ensured networking support to drive business growth.
Its positioning as a healthy and safe cookware brand perfectly aligns with today’s health-conscious generation. Its positioning resonates with consumers and investors because its uniqueness lies in product curation and choice of channel.
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