How to Create Demand for New Products | Startup Table with AJ – S02 EP08
In this episode of Startup Table with AJ, Archana Jahagirdar, Founder & Managing Partner at Rukam Capital, dives into a powerful conversation with six early-stage consumer electronics founders who are shaking up the industry with cutting-edge innovations.
Featured Founders & Brands
• Raghav Mundhra, Peore
• Chitranshu Mahant, PrimeBook
• Pravir Chadha, SteamPro
• Raghuraj Ralhan, Houzmatic
• Shrey Sardana, Grest
• Ravi Kaushik, Airth
The episode unpacks how identifying niche consumer behaviors help position and market products more effectively. It also explores why founders must become marketing storytellers—crafting value, building demand, and educating users along the way.
Startup Table with AJ spotlights the real challenges of early-stage founders, offering grounded insights beyond the unicorn buzz. Don’t miss this inspiring episode packed with practical advice for tomorrow’s changemakers.