Startup Table with AJ S02 EP 07 | Early Stage Petcare Founders Exploring India’s Pet Care Revolution

In Episode 7 of Startup Table with AJ, Archana Jahagirdar sits down with seven incredible founders who are redefining the pet care industry in India. From innovative pet food brands to personalized services for furry companions, this episode showcases the passion and vision driving these entrepreneurs forward.

🌟 Featured Founders & Brands:

• Ravi Rathi, Blep

• Utsav Bisaria, Doodley

• Shashwat Sahai, Lickicious

• Manish Paul, Moe Puppy

• Hari Shankar, Pets of Paradise

• Ashish Chhanwal, Mr N Mrs Pet

• Akshay Gupta, Benny’s Bowl

The conversation delves into crucial aspects of the market, addressing key questions and sharing valuable insights.

Market Dynamics and Growth Potential

When asked if the pet care category is still niche in India compared to developed markets, the founders likely highlighted:

• The Indian pet care market, valued at $1.62 billion in 2022, is expected to reach $2.48 billion by 2030, growing at a CAGR of 5.5%.

• While smaller than the global market ($346.01 billion in 2025), India’s pet care sector is one of the fastest growing, with an estimated CAGR of 15% from 2021-2026.

• The number of pet-owning households in India is increasing, with a pet population of 32 million growing at over 12% annually.

Anthropomorphizing of Pets

Regarding the anthropomorphizing of pets, the founders discussed the following:

• The trend of treating pets as family members, leading to increased spending on premium products and services.

• How this shift is driving innovation in pet nutrition, healthcare, and lifestyle products.

• The impact on market growth, with the Indian pet care market expected to reach INR 21,000 Crore by 2032, growing at a CAGR of 19.2%.