The secret sauce to creating a differentiating fast-food brand

Welcome to the latest episode of  Founder Fridays, where we dive into the inspiring stories and strategies of purpose-driven founders from Rukam Capital’s portfolio. In this instalment, Archana welcomes Kabir Jeet Singh, CEO and co-founder of Burger Singh, to discuss the dynamic landscape of India’s fast-food industry. Burger Singh is one of the largest burger chains in the country with over 175 outlets. 

The Indian fast-food market is projected to grow at a staggering CAGR of 18% by 2025, driven by a rising demand for local flavours. 

Kabir shares his journey of transforming Burger Singh into a household name. He highlights how the brand successfully mingles traditional Indian spices with classic Western burgers, creating a culinary experience that is loved by the Indian consumers. 

During their candid conversation, Kabir emphasizes the importance of vision and resilience in entrepreneurship. He discusses the booming breakfast market and the shift towards healthier options, reflecting on how Burger Singh adapts to changing consumer preferences while maintaining its core identity. 

The episode offers valuable insights into the challenges and successes associated with building a brand in the Indian fast-food market. Kabir’s story serves as an inspiration for aspiring entrepreneurs looking to navigate their own paths in the QSR sector.  

Watch this episode of Founder Fridays to learn how Burger Singh is not just serving burgers but also redefining fast food in India.