Uncovering the Complexities of Building D2C Brands in a Competitive Market!

In the fifth episode of Startup Table with AJ, Archana Jahagirdar, Founder and Managing Partner of Rukam Capital, brings together a dynamic panel of early-stage consumer enabler startup founders to explore the evolving landscape of Direct-to-Consumer (D2C) businesses in India. 

 This insightful discussion delves into brand growth strategies, the challenges faced by D2C startups, and the transformative power of collaboration over competition. The panel features innovative founders, including Aditya Jain from Passion Fruit, Anshul Goenks from Quickshift, Vivek Sharma from Covooz, Tanmay Jain from ZenZebra, Dev Sharna from Onclq, Sumitra Sarkar from Semeion Consulting, and Shruti Agarwal from Xportcircle.  

Together, they uncover the complexities of building brands directly with consumers and share their experiences in navigating a competitive market. Key topics include common hurdles such as supply chain issues and customer acquisition costs.  

The founders discuss innovative solutions and strategic partnerships that have helped them overcome these challenges. Emphasizing collaboration, they highlight how alliances can lead to shared resources and enhanced customer experiences.  

The conversation also touches on the critical role of technology and logistics in optimizing e-commerce platforms and ensuring efficient delivery systems. As these founders share their visions for the future, they reflect on evolving consumer behaviours and market trends, offering valuable insights into how they plan to adapt and thrive in an ever-changing landscape.  

Tune in to gain inspiration and learn from those shaping the future of D2C in India!