The Story of Yoho Unravelled on Founder Fridays

In the second episode of Founder Fridays, Archana Jahagirdar, engages in a candid conversation with Prateek Singhal and Ahmad Hushsham, co-founders of the innovative footwear brand Yoho. This episode offers a deep dive into their entrepreneurial journey, exploring how they identified supply chain gaps and transformed them into a thriving D2C shoe brand.  

Prateek and Ahmad share their insights on the challenges of building a consumer brand in a competitive market. They discuss the importance of ensuring product consistency and the strategies they employed to scale operations effectively. From navigating distribution channels to sourcing talent, the duo highlights the multifaceted hurdles that come with establishing a successful business. 

 The conversation also touches on the significance of understanding consumer needs and preferences, which has been pivotal in shaping Yoho’s offerings. With a commitment to comfort and affordability, Yoho has carved out a niche in the footwear market, catering to customers seeking both style and functionality.  

Listeners will gain valuable insights into the realities of entrepreneurship, including the sacrifices required to succeed and the resilience needed to overcome obstacles. This episode serves as an inspiring resource for aspiring founders looking to navigate their own entrepreneurial paths.  

Watch now to discover essential strategies for building a successful company and learn from the experiences of those who have successfully turned challenges into opportunities in the dynamic world of consumer brands!