Ep 04 | Trust, Affordability And Aging Parents, The Senior Care Conversation India Needs | STWAJ S03

Startup Table with AJ, Season 3, Episode 4, is now live on YouTube

By 2050, 19.5% of India’s population is going to be elderly.
What happens when a country grows older faster than its systems can adapt? In this episode, Archana Jahagirdar speaks with founders solving for senior living and elder care, to unpack why a sector so deeply human and operationally complex should not be considered healthcare, but instead life management.

Featuring insights from founders Asheesh Gupta (Samarth Healthcare), Gitali Thakur (Agewell Care), Anubhav Malik (ELDAlife), and Tarun Sharma (Yodda). The conversation explores topics ranging from emergency response to emotional support, as well as gaining trust, it re-establishes that while in the long term tech may help, it is ultimately trust that wins. The episode also discusses why elder care needs more than one-point solutions, how seniors often “shrink their lives as they age,” and why scaling trust continues to remain the sector’s biggest challenge.