Blogs

Stop Selling to “India” On Monday morning, your dashboard tells a familiar story. Customer-acquisition costs are stable, yet the average order value and repeat purchase rates vary widely by pin code. A pilot who sings in two neighbourhoods dies in three others. The slide still says “Target: India,” but the

The week after Diwali has its own sound. The fireworks are gone; the tape gun in the warehouse is suddenly the loudest thing in the building. For e-commerce, this is when the festive spike gives way to returns, RTOs, and refund queues—the quieter half of the season where operations matter

It’s a quiet Tuesday evening in Mumbai. Meera, the founder, stands before the camera once again, rehearsing a product update that could shape her brand’s next chapter. Her own videos have been the brand’s front door: simple demos, honest fixes, and quick answers to real questions. It worked. Customers trusted

We recall the initial call from a prospective operator in Lucknow. Late at night, kids asleep in the next room, a spreadsheet open on the dining table. “I know my neighbourhood,” he said. “I know exactly where the footfall sits after six. I don’t know if I should risk my

A Quieter Half and a Louder Signal The scoreboard said funding fell. The leaderboard said India climbed. That’s the story of the first half of 2025. Pitch decks got leaner, diligence got sharper, and the conversation moved from

Some shifts announce themselves with headlines; others show up quietly on dashboards. AI has done both. From our seat, it has moved from “interesting” to “operating,” turning into line items that explain why retention ticked up, why returns fell, and why a city stocked out on time. Investors have voted