Blogs

Most founders start by asking a simple question: Who is my customer?  In Beauty & Personal Care, this question often misses the mark, not because the customer is hard to find, but because the ‘customer’

Founders often discuss brand architecture early, especially when thinking about growth, extensions, or portfolios. What is discussed far less explicitly, however, is how deeply that choice shapes capital allocation over time. The decision between building

If you walked through the bustling streets of Delhi’s Sadar Bazar or T. Nagar in Chennai five years ago, the festive soundtrack was distinct. It was the rustle of currency notes, the jingle of coins

At 3:58 pm, the workday begins to ease. Across Indian offices, hostel corridors, and apartment kitchens, the same ritual plays out: a phone screen goes dark, a mug appears, someone asks, “Chai loge?” A plate

Walk through any Indian high street today, and the contrast is subtle but unmistakable. Global chains still drive huge numbers of window shoppers. A few doors down, a locally owned boutique manages consistent foot traffic