Yoho steps up to elevate India’s shoe industry with modern, affordable footwear
Started in 2020, Yoho is all about comfort and affordability, creating everyday shoes that are functional, stylish, and easy on your pocket.
Sector
FashionLocation
New DelhiInvestment Year
October 2022Investment Status
Active
Brand Story
Yoho was not initially started for sneakerheads. It aimed to make comfortable shoes like Skechers, a famous American shoe company. However, sneakers were favoured in every market and pushed the founders to innovate Blinc, India’s first hands-free sneakers. The brand also introduced Lofos, a flexible loafer; Freestep, a slip-on with great space for the feet; and Waves, a slipper that offers excellent arch support.
Origin
Launched by corporate veterans Ahmad Hushsham and Prateek Singhal, the startup claims it has created a niche for ‘second shoes’ (everyone keeps the best pair to go with one’s formal outfit) with zero compromises on quality and style.
How we helped
Rukam Capital has been a major supporter and has invested INR 7 Cr in two rounds.
Besides funding, it has been a hands-on partner, providing strategic guidance and helping shape key business strategies at Yoho.
Its consumer insights also helped the brand expand its product range and refine sizing options to cater to a broader market.
As India is now home to a rapidly growing organized workforce, the need for appropriate workplace attire, especially quality shoes, is rising. With growing disposable incomes, people who once overlooked footwear now seek stylish, comfortable, affordable options. This is a significant opportunity, and we researched the category thoroughly before selecting the right brand. Yoho stood out due to Ahmad’s deep knowledge of footwear and Prateek’s deep understanding of scaling consumer businesses.
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