Rukam Capital

Gen Alpha Decoded: The Consumer-Brand Dynamic report is live. Download Now.

2026

India’s Gen Alpha isn’t screen-addicted, they’re autonomy-starved, says new study by Rukam Capital

India’s Gen Alpha isn’t screen-addicted, they’re autonomy-starved, says new study by Rukam Capital

Reels only create the shape of desire, finds a new Gen Alpha study

Reels only create the shape of desire, finds a new Gen Alpha study

73.5% Gen Alpha own smartphones as autonomy, not addiction, drives digital behaviour: Report

73.5% Gen Alpha own smartphones as autonomy, not addiction, drives digital behaviour: Report

Gaming, content, and commerce: How Gen Alpha is changing India’s consumption story

Gaming, content, and commerce: How Gen Alpha is changing India’s consumption story

After groceries, VCs bet on 10-minute home help for tackling household chores

After groceries, VCs bet on 10-minute home help for tackling household chores

After groceries, VCs bet on 10-minute home help for tackling household chores

After groceries, VCs bet on 10-minute home help for tackling household chores

Investors On Separating Real Innovation From AI Hype

Investors On Separating Real Innovation From AI Hype

Tracking prices, deals, Google’s AI-powered ‘Universal Cart’ will reshape how you shop online

Tracking prices, deals, Google’s AI-powered ‘Universal Cart’ will reshape how you shop online

Health-conscious Indians fuel boom in ceramic, cast-iron cookware start-ups

Health-conscious Indians fuel boom in ceramic, cast-iron cookware start-ups

Health Trend sparks boom for ceramic, cast-iron cookware start-ups

Health Trend sparks boom for ceramic, cast-iron cookware start-ups

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