Rukam Capital

Gen Alpha Decoded: The Consumer-Brand Dynamic report is live. Download Now.

2026

Delhi High Court restrains startup Beco from running ads against HUL products

Delhi High Court restrains startup Beco from running ads against HUL products

Delhi HC reserves order on HUL plea against Beco ads alleging skin irritation

Delhi HC reserves order on HUL plea against Beco ads alleging skin irritation

Creators drive discovery for 29% of Gen Z, but only 6% buy immediately:Report

Creators drive discovery for 29% of Gen Z, but only 6% buy immediately:Report

Money, Meaning and Autonomy Drive Gen Z, Alpha

Money, Meaning and Autonomy Drive Gen Z, Alpha

India’s Generation Alpha

India’s Generation Alpha

Genz Z opens its wallet for festivals, but keeps its research hat on : Report

Genz Z opens its wallet for festivals, but keeps its research hat on : Report

Festive shoppers open wallets but adopt caution

Festive shoppers open wallets but adopt caution

How Gen Z spends during the festive season

How Gen Z spends during the festive season

Gen Z emerges as key force shaping India’s consumer market: Rukam Capital Study

Gen Z emerges as key force shaping India’s consumer market: Rukam Capital Study

Gen Z opens its wallet for festivals, but keeps its research hat on: Report

Gen Z opens its wallet for festivals, but keeps its research hat on: Report

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