Rukam Capital

Gen Alpha Decoded: The Consumer-Brand Dynamic report is live. Download Now.

2026

Nearly 81% Gen Alpha influence family shopping on Ecom platforms: Report

Nearly 81% Gen Alpha influence family shopping on Ecom platforms: Report

India’s Gen Alpha isn’t screen-addicted, they’re autonomy-starved, says new study by Rukam Capital

India’s Gen Alpha isn’t screen-addicted, they’re autonomy-starved, says new study by Rukam Capital

Rukam Capital spotlights Gen Alpha consumer trends in its ‘Gen Alpha Decoded: The Consumer-Brand Dynamic’ report

Rukam Capital spotlights Gen Alpha consumer trends in its ‘Gen Alpha Decoded: The Consumer-Brand Dynamic’ report

Gen Alpha is reshaping India’s consumer economy, says Rukam Capital report

Gen Alpha is reshaping India’s consumer economy, says Rukam Capital report

10 साल के बच्चे तय कर रहे खरीदारी, जेन अल्फा बदल रहे कंपनियों की स्ट्रैटेजी

10 साल के बच्चे तय कर रहे खरीदारी, जेन अल्फा बदल रहे कंपनियों की स्ट्रैटेजी

30% of Indian teens save pocket money, 70% explore earning: Report

30% of Indian teens save pocket money, 70% explore earning: Report

Gen Alpha exercising unprecedented influence over household consumption : Study

Gen Alpha exercising unprecedented influence over household consumption : Study

73% of Gen Alpha kids have personal smartphones, and they’re already brand-loyal

73% of Gen Alpha kids have personal smartphones, and they’re already brand-loyal

QSR chain Burger Singh raises Series B funding from Artal Asia

QSR chain Burger Singh raises Series B funding from Artal Asia

Clearer exits emerge for D2C start-ups as FMCG majors step up acquisitions

Clearer exits emerge for D2C start-ups as FMCG majors step up acquisitions

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