2026
Inc42, Rukam Capital Roll Out D2CX Runway To Accelerate India’s Next Wave Of D2C Brands
Rukam Capital X YouGov’s research report – Gen Alpha Decoded: The Consumer-Brand Dynamic report
Rukam Capital X YouGov’s research report – Gen Alpha Decoded: The Consumer-Brand Dynamic report
Rukam Capital X YouGov’s research report – Gen Alpha Decoded: The Consumer-Brand Dynamic report
Autonomous, atypical and aware: Rukam Capital spotlights Gen Alpha consumer trends in its ‘Gen Alpha Decoded: The Consumer-Brand Dynamic’ report
66% of Gen Alpha already influence daily household choices: Rukam–YouGov study
India’s Gen Alpha is redefining consumer choices and brand preferences
66% Gen Alpha influence household decisions, 50% ask for specific brands
Nearly 81% Gen Alpha influence family shopping on Ecom platforms: Report
