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66% of Gen Alpha already influence daily household choices: Rukam–YouGov study
India’s Gen Alpha is redefining consumer choices and brand preferences
66% Gen Alpha influence household decisions, 50% ask for specific brands
Nearly 81% Gen Alpha influence family shopping on Ecom platforms: Report
India’s Gen Alpha isn’t screen-addicted, they’re autonomy-starved, says new study by Rukam Capital
Rukam Capital spotlights Gen Alpha consumer trends in its ‘Gen Alpha Decoded: The Consumer-Brand Dynamic’ report
Gen Alpha is reshaping India’s consumer economy, says Rukam Capital report
10 साल के बच्चे तय कर रहे खरीदारी, जेन अल्फा बदल रहे कंपनियों की स्ट्रैटेजी
30% of Indian teens save pocket money, 70% explore earning: Report