Is India’s BPC Moving Beyond Trends?

India’s beauty and personal care category is quietly entering a more decisive phase. Consumers are better informed. Expectations from products are higher. And founders are being pushed to think beyond packaging, claims, and short-term momentum—often while navigating startup financing and venture capital expectations.

In this Special Edition of Startup Table with AJ, Archana Jahagirdar sits down with beauty and personal care founders to unpack how BPC brands are actually being built for India today — from formulation choices and pricing logic to trust, differentiation, and long-term brand thinking.

This isn’t about trends or quick wins. It’s about building BPC brands that work for Indian skin, Indian conditions,Indian consumers and are designed to last.