Is India Ready to Choose Healthy Over Junk? | Startup Table with AJ S02 EP19

In a country where food is celebration, comfort, and community, can functional foods really compete with our favourite snacks?In Season 2, Episode 19 of Startup Table with AJ, Archana Jahagirdar talks to early-stage founders reshaping India’s food and beverage space. From sugar-free electrolytes and maida-free noodles to probiotic teas and protein water, they’re building brands that make healthy eating simple, tasty, and part of everyday life.

These founders also open up about the realities behind the trend—navigating pricing pressures, proving that wellness can be good business, and convincing investors that healthy isn’t a niche, it’s the future.