Blogs

The generative AI boom was noisy, from text-to-image magic, chatbots with uncanny wit, and headlines about billion-dollar compute clusters. But today, the real transformation is more subtle, yet more pervasive. The age of flashy AI is giving way to ubiquitous, embedded, and ambient intelligence, a shift that will redefine consumer

In India, going green isn’t just a trend anymore, it’s becoming a way of life. A 2024 Bain & Company survey found that nearly 80% of Indian consumers are “very” or “extremely” concerned about climate change and environmental sustainability, and 60% are willing to pay a premium for eco-friendly products.

Startups don’t fail because of bad ideas; they fail because of the wrong people. That is why your first hires must be chosen carefully, not just for their skills but for how they think, collaborate, and adapt. These people form the DNA of your company, shaping its culture, direction, and

Every successful brand begins with a spark, such as a midnight idea, a shower thought, or that gut feeling that reflects  you’re onto something big. It’s raw. It’s real. And honestly, it’s where the magic begins. But here’s the catch: in today’s hyper-competitive market, instinct can be a powerful compass,