Blogs

Marketing today often feels like playing a game where the rules keep changing. One day, we hear that cookies are disappearing. The next day, Google says they may not be going away after all. In between these shifts, brands are struggling to answer one of the most important questions in

When people talk about India’s technology story, the narrative almost always circles back to Bengaluru. The city has become shorthand for “startup capital,” a kind of Silicon Valley of the East where venture money flows and unicorns are minted. But looking only at Bengaluru flattens a much richer picture. India’s

India’s startup ecosystem is growing at a remarkable pace. As of July 2025, the country ranks third globally with over 121 unicorns, according to data from the Economic Times. While many of these startups have captured public attention with flashy announcements and billion-dollar funding rounds, another group has been quietly

You just closed your seed round. After months of pitching and refining, the money lands. You breathe. You celebrate. And then, silence. Emails slow down. Investor calendars go quiet. You’re no longer the centre of attention. This stillness is what many founders feel but rarely mention. It is the post-funding

Luxury’s new address isn’t Delhi or Mumbai. It’s Tier 2 India, where consumer trends are being rewritten daily. A stroll through the bustling centers of Lucknow, Indore, or Coimbatore will reveal a different story of consumer evolution. Families are no longer limiting themselves to the grocery basket; they are throwing

According to the U.S. Bureau of Labor Statistics, one in five new U.S. businesses fail within their first year, and two-thirds of startups don’t last 10 years. The truth is, there is no single reason behind these failures; market misfit, cash crunch, burnout, and countless other factors play a role.