Rukam Capital

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Exploring ideas, startups, & Venture Capital.

India’s Silent Unicorns: What They’re Doing Differently in 2025

India’s startup ecosystem is growing at a remarkable pace. As of July 2025, the country ranks third globally with over 121 unicorns, according to data from the Economic Times. While many of these startups have captured public attention with flashy announcements and billion-dollar funding rounds, another group has been quietly
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From Bharat to Boardroom: What Tier 2 India Is Buying in 2025

Luxury’s new address isn’t Delhi or Mumbai. It’s Tier 2 India, where consumer trends are being rewritten daily. A stroll through the bustling centers of Lucknow, Indore, or Coimbatore will reveal a different story of consumer evolution. Families are no longer limiting themselves to the grocery basket; they are throwing
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The Head Game: Mental Models That Help Founders Survive Year 1

According to the U.S. Bureau of Labor Statistics, one in five new U.S. businesses fail within their first year, and two-thirds of startups don’t last 10 years. The truth is, there is no single reason behind these failures; market misfit, cash crunch, burnout, and countless other factors play a role.
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The Future of Consumer Tech: What’s Next After the AI Hype

The generative AI boom was noisy, from text-to-image magic, chatbots with uncanny wit, and headlines about billion-dollar compute clusters. But today, the real transformation is more subtle, yet more pervasive. The age of flashy AI is giving way to ubiquitous, embedded, and ambient intelligence, a shift that will redefine consumer
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