India’s next phase of consumer growth is taking place beyond the big cities, in smaller towns, Tier 2 and Tier 3 cities, and new urban areas. Beyond Metros explores how Bharat’s next 500 million consumers discover brands, build trust, and make buying decisions in a market that is rapidly going digital but still influenced by local culture.
Based on feedback from 5,000 consumers across India, the report finds that people are discovering products through videos, following creators, trusting their communities, and making choices based on value. It also shows that consumers now decide what to buy based on the platform, culture, and everyday usefulness, rather than on celebrity endorsements or hype.
This report gives brands, founders, and investors a clear picture of how Bharat’s consumers are changing and highlights where new growth opportunities in India are likely to emerge over the next 10 years.
India’s next phase of consumer growth is taking place beyond the big cities, in smaller towns, Tier 2 and Tier 3 cities, and new urban areas. Beyond Metros explores how Bharat’s next 500 million consumers discover brands, build trust, and make buying decisions in a market that is rapidly going digital but still influenced by local culture.
Based on feedback from 5,000 consumers across India, the report finds that people are discovering products through videos, following creators, trusting their communities, and making choices based on value. It also shows that consumers now decide what to buy based on the platform, culture, and everyday usefulness, rather than on celebrity endorsements or hype.
This report gives brands, founders, and investors a clear picture of how Bharat’s consumers are changing and highlights where new growth opportunities in India are likely to emerge over the next 10 years.