Blogs
Exploring ideas, startups, & Venture Capital.
Empathy Is the New Term Sheet & How?
June 5, 2025
In India, one often encounters the tale of a benevolent investor backing a startup founded by an entrepreneur from rural or semi-urban India. An increasing number of Venture Capital firms, based in different corners of India, drive the Indian growth story with empathy and impressive groundwork. The Indian startup ecosystem,
Read More » 
Beyond the Seed: How Venture Capital Shapes Tomorrow’s Founders
June 4, 2025
In India’s evolving startup ecosystem, Venture Capital is more than a financier. Venture investing isn’t just about finding the next unicorn; it’s about nurturing long-term value by backing founders with clarity of thought, conviction in purpose, and the discipline to execute. At Rukam Capital, we believe the real story begins
Read More » 
How Venture Capital is Powering India’s D2C and Consumer Brand Revolution
June 3, 2025
India’s millennials think nothing of switching from an Ayurvedic face wash to a Korean sheet mask in the same week, and ordering both directly from the brands’ Instagram page. That “tap-and-try” mindset is what’s turbocharging India’s direct-to-consumer (D2C) and new-age consumer brand boom, and Venture Capital is the rocket fuel
Read More » 
Venture Capital vs Private Equity in India: What Founders Should Know
June 2, 2025
If you’re building a company in India in 2025, you’ll probably meet Venture Capital firms (VC) and private equity (PE) deal-makers. At first glance, they appear similar: both write cheques, sit on boards, and are tech-savvy. However, beyond the initial impressions, there are significant differences in mandates, timelines, risk appetites,
Read More » 
Demystifying Term Sheets: A Founder’s Guide to Venture Capital Funding
May 30, 2025
So, you’ve finally snagged that first meeting with a Venture Capitalist, nailed the pitch, and an email lands in your inbox with the subject line “Draft Term Sheet.” If your pulse quickens (equal parts excitement and panic), you’re in good company. For most Indian founders, a term sheet feels like
Read More »